Seminar Gives Maritime Industry Marketing Boost

ELLSWORTH — More than 60 representatives from maritime-based Maine companies descended on the Ellsworth City Hall on Dec. 8 to bone up on their marketing skills at the Maine Built Boats (MBB)/ North Star Alliance Initiative’s third annual marketing seminar.


The gathering was produced at no cost to MBB or its members, and was the final session in a series being funded by the North Star Alliance Initiative.

Jane Wellehan, organizer and president of MBB, put the seminar together in hopes that the companies will aggressively pursue their marketing efforts to help mitigate the effects of the economic downturn.

“I was very happy with the turn out and the feedback,” Ms. Wellehan said. “I have gotten quite a few e-mails saying that they thought it was great.”

A variety of seminars addressed various aspects of marketing. Ms. Wellehan presented the basics of press releases, press kits, and how to get more editorial coverage for companies.

Alison Langley, a renowned maritime photographer, led a digital photography seminar with extra attention paid to perspective and message delivery.

Richard Brooks from Flyte New Media taught a session on search engine optimization and another on blogging and social media.

Nancy Ansheles of Catalyst & Company presented a lively session on sharpening communication skills. Attendees were led on a series of exercises to show how important clarity is in communication efforts.

Ross Lasley from the Internet Educator spoke about e-mail newsletters and their use in keeping potential customers engaged.

The seminar provided additional tools for the various entities that Ms. Wellehan feels are getting better at their marketing efforts due in part to MBB. “I think a lot of these guys are getting there,” said Ms. Wellehan. “I think that if they could do just one thing better every day, just like the rest of our lives, they will get there.

For more maritime news, pick up a copy of The Ellsworth American.




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