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Shop Local Passport launched



ELLSWORTHThe downtown Ellsworth experience can be rewarding whether you’re shopping for just the right outfit or gift; looking for a great meal; seeing a show or sampling some local beers and ciders. Shopping between May 26 and Oct. 13 will be even more rewarding for shoppers who take advantage of the Downtown Ellsworth Shop Local Passport.

The Shop Local Passport is a collaboration between The Ellsworth American and Heart of Ellsworth and is designed to showcase the downtown businesses by encouraging shoppers to spend at least $20 in each of 10 stores during the 20 weeks of the promotion.

“Shop Local promotions like these have worked well in other communities including, just recently Belfast, and in Gray and New Gloucester a couple of years ago. I’m confident it will be equally successful here in Ellsworth,” said Ellsworth American Advertising and Marketing Manager Tracy Scheckel.

How does it work?

Shoppers will get their passport validated at each store where they visit and hopefully make a purchase of at least $20. Once they’ve visited and have 10 business validations on their passport, they can return it to The Ellsworth American to redeem a six-month digital subscription to the paper and be entered into a drawing for one of two prizes.

First prize is admission to the Downeast Cider + Cheese Festival this fall, and the grand prize is a collection of gift certificates titled “A Night on the Town in Ellsworth” that will include everything one needs for a lovely evening downtown.

Heart of Ellsworth has supported the effort in many ways, including putting the prizes together.

“We are excited to partner with The Ellsworth American on this new program to bring more folks downtown. Programs like these benefit our Main Street businesses and demonstrate collaboration in our community,” said Cara Romano, executive director of Heart of Ellsworth.

There are 23 businesses participating in the promotion giving shoppers and diners ample choices. All the participating shops are listed on the passport and on a mobile-friendly map and guide at shoplocal.ellsworthamerican.com. Passports will be available at the participating shops or can be downloaded from the website. Shops will display a Shop Local Passport window placard, so they’ll be easy to find.

And yes, if you love to shop, you can make the rounds multiple times and enter each completed passport for more chances to win.

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