Now part of The Hinckley Co., Morris Yachts will focus on luxury performance boats



Ranger, the first Morris M42x, shows off its sweet lines and high-performance rig. BILLY BLACK PHOTO
Ranger, the first Morris M42x, shows off its sweet lines and high-performance rig. BILLY BLACK PHOTO

TRENTON — The new year began with the announcement that The Hinckley Co. had acquired neighboring luxury boatbuilder Morris Yachts, but according to both companies the deal was based on synergy, not necessity.

Hinckley recently announced that Morris had “a great 2015 sales year” and had sold “several” of its popular M-Series boats, including the first M36x, expected to be launched in June. That gave Morris at least one sale of each of its three X type models — the M29x, M36x and the M42x.

Now, with boats in various stages of the build process and just 45 days into Morris Yachts’ new ownership, changes are apparent.

“The company is benefiting greatly from synergies with its new parent Hinckley around location, methodology and streamlined operations,” Pete Carroll, general manager of Morris operations, said in a recent statement. “Now, we are integrating Hinckley resources. Today we have twice the engineering capacity we had before. This is helping us achieve greater efficiency and on time delivery targets to meet the vigorous demand for Morris products.”

In 2016, Morris plans to focus on its M-Series line of boats, the M29, M36, M42 and M52, with additional emphasis on the new X-Type package that adds a level of enhanced sailing performance and skipper feedback for owners who want “more under the hood” than the original M-Series boats provide.

Cuyler Morris will remain with the company in a senior advisor role and Carroll will continue to oversee the day-to-day operations at the Morris shop in Trenton. Eric Roos has rejoined the Morris sales team.

Last year, Morris sold its Bass Harbor facility to focus on its boatbuilding operations in Trenton and the service operation in Northeast Harbor. And while customer satisfaction has always been high among owners of Morris Yachts, it should be enhanced by their access to the network of support offered by Hinckley’s network of six service yards.

In Maine alone, the combined company offers 100,000 square feet of heated and cold boat storage and a 150-ton lift capacity at Hinckley’s Southwest Harbor yard. Hinckley has also made its “24/7” service hotline available to Morris owners.

“Storage and maintenance for Morris owners has become more secure, more accessible,” Carroll said.

Hinckley Chief Operations Officer Mike Arieta said, “We couldn’t be happier to combine the best practices in construction and service of these great brands. It can’t help but provide a better ownership experience for Morris sailors.”

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