WINTER HARBOR — The Christmas rush has yet to begin, yet the Winter Harbor Lobster Co-op has already doubled its Internet sales with a new app for online shoppers.
“We may sell over 1,000 boxes this year compared to only 300 to 400 last year,” said Manager Randy Johnson. “We have seen a substantial increase.
“We’re going to see twice as many packages as we sold last year, and we’re not even to the holidays.”
The co-op’s fall special as advertised on its website includes two 1¼-pound lobsters for $94.99, including shipping. The “Fall Chix Party Package” with thirty 1-pound lobsters can be had for $454.99, shipping included.
Dorr Lobster Co. Inc. in Milbridge found a similar increase in lobster sales when it introduced its app late in 2010.
Johnson said he believes the increase in business is just beginning.
“I think people are moving away from home computers to mobile devices, which makes it more convenient for them,” he said.
To help get the new service jumpstarted, the Winter Harbor co-op offered $10 off any package ordered on a mobile device. Once the order is placed, Johnson said, it automatically sets up an account with the buyer.
“Later it’s a one touch deal,” he said.