ELLSWORTH — Area residents have one fewer excuse to pack on the pounds this holiday season, since the former owner of Tag’s Sports Bar John Morse has a new venture: fitness.
“There was a need for it,” said Morse, a Maine Army National Guard veteran who recently opened MXA Fitness at 225 High St., next to TJ Maxx in the Maine Coast Mall, with the help of his brother-in-law, Nick Sarro.
The gym offers long hours (every day from 4 a.m. to 10 p.m.) and classes, including introduction to boxing with Chris Sarro, a professional bare-knuckle fighter and Ellsworth High School graduate, as well as vinyasa yoga classes and personal trainers.
“We’re kind of everything for everyone,” Morse said.
Morse, though he enjoys working out, says he isn’t necessarily a fitness buff. It’s the business side that really appeals to him.
The former helicopter pilot said he enjoyed the months-long process of figuring out what it would take to open a gym: researching equipment, finding a wide-open space with enough parking and bathrooms.
“This checked all the boxes,” Morse said.
MXA has a range of machines, including ellipticals, treadmills and a hexagon training ring, a 7-foot-tall hexagonal structure with a variety of attachments. There’s a large padded area for classes, with curtains that can be pulled for privacy.
There are also four private bathrooms with showers. A yearly adult membership costs $44.99 per month, with discounts for youth, members of the military, families and seniors.
As for the name? “It’s Newton’s Second Law of Motion,” Morse said. “Mass times acceleration equals force.”