BLUE HILL — A passion for denim has led a Deer Isle woman to open a boutique featuring designer denim downtown.
“I’m all about denim, that’s how this started,” said Goldie Boyce, who has opened Boyce’s Boutiques at 54 Main St.
Boyce said Portland was the only place with shops that carried the designer brands she likes to wear.
“I got sick of driving to Portland,” she said.
One wall of the boutique is filled with denim jeans by 7 For All Mankind, Hudson and Paige.
Boyce is also going to sell Joe’s Jeans.
The shop opened May 1 and Boyce has been pleased with the community response.
Denim has a universal appeal, evident by Boyce’s customer base. The boutique has customers Boyce’s age (she’s 23) as well as 70-plus and every age in between.
Boyce said all of the denim she carries is made in the United States.
“The Paige is my favorite,” she said. “Paige fits more body types.” The company offers classic styles of denim jeans as well as waists with a higher rise.
Most designer denim runs from size 23 to 32.
A size 23 would be for the woman who typically wears a size double zero jeans. A 32, for example, would equal a size 14.
“Hudson goes all the way to size 34,” or a size 16, she said.
Boyce also carries T-shirts by Monroe, Surfside Supply and Fox Island Print works. The boutique also sells CP Shades linen and silk blouses.
There are accessories as well, including Sea Crow Co. bags and wallets, which are made in Hancock.
“That was a really good addition,” Boyce said. “People keep stopping for those.”
“I’m on the lookout for a little more made-in-Maine,” Boyce said. “I like local; I’m all about local.”
This is Boyce’s first business. She got a degree in nursing from Husson University after graduating from Deer Isle-Stonington High School in 2010.
Boyce’s plan is to have the shop open May through December.
Hours are Tuesday through Saturday 10 a.m. to 5 p.m. Sunday 10 a.m. to 2 p.m.