GOULDSBORO — Do you think you might need a little help following through on a New Year’s resolution? You might be in luck.
Phil Grant, professor emeritus at Husson University and a resident of Birch Harbor, has published a new book on the theory of human motivation. The work is the culmination of more than 40 years of research.
The book, “Grant’s 12 Laws of Human Motivation,” describes human behavior — performance, rewards, sacrifice, change, effort, and more — with a series of 12 scientific “laws.”
Grant first began developing his Effort-Net Return (ENR) theory in the late 1970s. ENR uses cost-benefit analysis to generate insights into human behavior.
Grant began his career studying engineering physics before moving into the social sciences. He has previously published four other books on theories of motivation while developing his effort-net return theory.
“There are many diverse theories and practices out there for interpreting human motivation,” Grant wrote in a press release from Husson University. “Many of these theories are contradictory. This book provides some much needed theoretical synthesis and clarity.”