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American-born designer Chris Bangle has been
the director of BMW’s styling studios in
Germany since 1998. His emphasis has brought
some visual flare to each of the new BMW
cars designed over the past few years while
retaining many traditional styling cues that
distinguish this luxury brand. These changes
have often been met with heavy criticism
from the media and other pundits.

But car
buyers don’t often listen to the critics, as
sales of Bangle-designed BMW’s are higher
than each of the models that they replaced
except one. (And that decline is due to
market forces, not the car’s look.)
Critiques
from the peanut-heads have brought more
attention to the brand — market awareness
that has led to wider acceptance and
increased sales. How could you not enjoy
that kind of success?
Perhaps
the most radical of Bangle’s efforts is the
sassy Z4 convertible pictured here. Three
years ago, the larger Z4 replaced the
initial small sports car, the Z3, a popular
German interpretation of the Mazda Miata.
The Z3 was an immediate hit, its voluptuous
lines attracting new customers to the
roundel brand. BMW built three different
versions, with ever-increasing power, and
then authored a muscular copy called the Z8
for the high-dollar, high-performance crowd.
Despite
the Z3’s success, many BMW insiders felt
that the Z3 was too much of a “chick-car”
even though 65 percent of sales went to men.
The redesign would need to be more masculine
to better compete with new rivals from
Mercedes and Porsche.

The sharp
creases and distinct lines of the Z4
certainly indicate a taut, strong body that
will never be confused with the rounded
lines of the Audi TT. While the appeal for
the Z4 remains strong, its overall sales
have lagged behind the Z3 for two reasons.
The sports car market has several more
competitors than it did when the Z3 debuted
and BMW won’t roll out the high-powered M
version of the Z4 until this fall, a good
three years after the Z4 started production
in South Carolina.
My sample
Z4 was the base 2.5i equipped with several
options: five-speed automatic, power top and
sport suspension. Metropolitan markets
dominate the sales charts and clogged
streets and parking lot freeways have
relegated the leg-stretching clutch
manipulation of a manual transmission passé
in these markets. Manual transmissions now
appear in less than 10 percent of all new
cars, including sports cars such as the Z4.

That’s a
shame, as a whole generation of drivers
cannot master the synchronization of
throttle foot, engine revs, shift lever hand
and a clutch pedal. A whole driving segment
cannot revel in the thrill of gracefully
mastering the intimate interaction between
man and machine while maximizing the
excitement provided by this skill.
My left
leg instinctively reached for a non-existent
clutch pedal during the whole week of the
BMW’s visit, just as my right hand tried to
upshift the automatic lever into a third
gear that would have produced a grinding of
gears like no other. The persona of the car
demanded a manual transmission but the
engineers have created an alternative that
works reasonably well.
The
manual-shift mode of the slick automatic is
your alternative, your path to interaction
with the car’s performance. Either mode
executes excellent shifts, up or down, and
the free-spirited, in-line six engine never
protests the use or abuse. BMW claims the
automatic delivers virtually the same
accelerative prowess as the manual-equipped
versions, so Z4 owners suffer no lack of
peak performance — just the added thrill of
a real stick, and $1,200.
The Z3
started life with a 1.9-liter, four-cylinder
engine — a powertrain that made it faster
than a Miata but it didn’t exactly flatten
your eyeballs.

The Z4’s
base engine spins out 184 hp and again
reinforces the impression that BMW’s motors
are over-achievers. The claimed horsepower
rating seems low to the car’s actual
performance. Low-end grunt is slow to
develop but once the tachometer spins past
3,000 rpm’s, serious action occurs. The
standard traction control eliminates wheel
spin while the anti-skid system supports
your elevated pace with an appropriate
safety net. Steering feel is linear —
precise, crisp and responsive while the
turning radius is minuscule.
The ride
is sports car firm, maybe a bit too firm
with the optional sport suspension for some
of our seasonally ravaged secondary roads.
Very little suspension travel combined with
hard, low profile 17-inch Bridgestone
Potenza, run-flat tires made the Z4 more
than a little jittery when the pavement
presented less than perfect conditions.
Thankfully, the Z4’s body is among the most
rigid of all convertibles, so cowl shake was
non-existent.
Roll
across fresher conditions and the Z4 is a
delight. Negligible body lean and right-now
response to your input make this roadster a
comfortable sports car companion.
Most of
the allure of this package is not its
9/10ths extreme handling anyway, but the
pleasures that it delivers when you lower
the soft top. This is when the Z4 really
shines.
Equipped
with the optional power top ($750) the Z4’s
roof lowered in less than 10 seconds.
Visibility instantly improves over the
somewhat claustrophobic cabin with the top
up, and your spirit soars. Wind buffeting is
minimal, even at highway speeds.
With the
top lowered, the Z4’s angular lines and
complex shapes seem just right. The car is
perfectly balanced — 50/50 weight
distribution front to rear — even with the
traditional long hood, short rear deck
design.
The Z4 is
more fun to drive than a Miata because it
has more power on tap — a lot more useable
power. The price discrepancy between the two
may deter many buyers from making a new car
decision for the BMW, but when compared to
the Porsche Boxster or Mercedes SLK, the Z4
is a bargain. The Z4 continues to outsell
each of these premium rivals despite newer
versions.
The Z4
had some of the best headlamps I’ve ever
driven behind. The bi-xenon lights turn
night into day with a large, brilliantly
illuminated white field of vision when the
high-beam lamps are on. To me, this is just
as important a safety feature as ABS brakes or the anti-skid system. I would however prefer less restraint
from the pre-tensioning seatbelts. If you
quickly lean forward to see out the
starboard side window, the belt fetches you
up hard and restricts your movement in an
untimely manner.
With the
M version returning this fall, the Z4 lineup
will again be complete. A sleeker looking
coupe than the previous Z3 rendition, the
new Z4 offers a 340-hp 3.2-liter six and
should easily match Porsche’s new Cayman
sports coupe.
In the
competitive and entertaining sports car
segment, the small Z4 is still a winner, a
slick unconventional two-seater that turns
heads and pleases the heart. |