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Well, well. While the mainstream press has
been busy assailing General Motors for its
sagging SUV sales and shrinking stock value,
the boys in Detroit haven’t been just
standing around the office water cooler
waiting for the collapse of Rome.
No,
GM’s various brand engineers and designers
have been very busy creating a new breed of
cars and trucks that are winning industry
accolades for new vehicle quality, safety
and reliability against the stiffest
competition ever in a very competitive
marketplace. Hey, GM “is” the largest
automaker in the world; it must know how to
do some things right.

And
car sales have been rising as customers make
note of these interesting new products. None
of GM’s new cars has generated more interest
than Chevrolet’s premium compact car, the
Cobalt.
Not
since 1970, the previous heyday of the
inexpensive muscle car and the powerful
family sedan, has there been so much
attention focused on a new small car wearing
the Chevy Bow-tie. While the lamented Vega
and the Chevette that followed were more
notable for the things that they didn’t do
(and didn’t last long in the market either),
the subsequent Cavalier lasted 23 years and
made GM a lot of money. It also may not have
been the best small car, but its sales
numbers made it one of the most popular
compacts with many loyal customers.
The
Cobalt promises to be much different and
much better. Every indication, including the
early reviews from the most critical of
pundits, says that the Cobalt is a new kind
of Chevy, a revolutionary Chevrolet.
Cobalt is built on the Delta architecture
that is the platform for the best-selling
Opel Astra in Europe as well as Saturn’s Ion
over here. When the Ion debuted in 2003, the
design was bungled in translation and the
Saturn proved to be an underwhelming
disappointment. Except for the addition of
rear-opening doors in the coupe, the Ion
proved to be nothing more than another
crude, “plasticky” compact car.

After universal reservation for the Ion, the
Chevy guys declared that no way was the
Cobalt going to suffer the same ignominious
fate. They promised that the Cobalt would
not be a rebadged Cavalier, but a serious
contender in a class led by Civics and
Corollas.
Thankfully, the Cobalt is a winning package.
Sales in April jumped three-fold to 22,700
units (the second most popular small car for
the month) as spring spread around the
country and word of the Cobalt’s virtues
reached the masses. Chevy is confident that
it can sell 200,000 Cobalts for the year.
The
Cobalt is conservatively styled, yet its
friendly face sends a youthful message to
all prospective buyers. There is nothing to
offend the eye and just enough appeal to
last several years in the hot compact
market. Construction detailing is much
sharper than the Cavalier, plus the Cobalt
coupe carries some Corvette and Impala
styling cues to continue the bow-tie
family’s traditions.
The
Cobalt’s interior is a huge improvement over
the departed Cavalier. Premium cloth covers
adjustable seats that seem firm at first but
render the appropriate amount of support for
long stints behind the comfortable
leather-clad steering wheel. The instrument
panel is an efficient clean design with the
right amount of chrome trim plus backlit
white gauges, making you think European. You
get a comprehensive trip computer, an
outside temperature indicator, and an
oil-life monitor that tells you when to
change your car’s oil, not some pre-ordained
schedule that wastes money and time. Most
rivals don’t offer these components.

All
Cobalts also come with a CD player, air
conditioning, and a tilt steering wheel. A
Pioneer audio system, OnStar and XM
satellite radio (more features that the
competition doesn’t offer) are affordable
options. Chevy also equipped the Cobalt with
three rear-seat anchors for child safety
seats. When ordered with the optional side
airbags, the Cobalt is the highest rated
compact car in impact crash testing.
Unfortunately, the media hasn’t been
trumpeting these kinds of GM success
stories.
The
Delta platform gives the Cobalt excellent
road manners. Unlike the Ion, the Cobalt has
a very supple ride that is more akin to a
larger sedan than a compact four-door. Ride
motions over some of the roughest,
weather-tortured tarmac were superbly damped
while handling composure is more than
competent, too, leaving both drivers and
passengers with a very positive impression.
Add recalibrated electric power steering
that produces superior feel and
responsiveness, not to mention a tiny
low-speed turning radius, and you have to
pass out accolades to the chassis guys.
Making some of the ride control possible is
a stiffened body design that lets the
suspension do its job independently of the
cabin above. Quiet steel, sound-absorbing
foam, and triple door seals make the Cobalt
very quiet and solid feeling. After any
journey, you step out and admire the
Cobalt’s smooth, efficient competence,
attributes that used to be reserved for only
small Asian cars.
Power comes from a new engine line called
Ecotec. With roots in Germany and previously
used by Saab, the Ecotec four-cylinder
engines are more powerful and more refined
than their predecessors while being more
fuel efficient and cleaner, too. The base
2.2-liter four makes 145-hp and 155 lb./ft.
of peak torque, numbers that place the
Cobalt near the head of the class.

Acceleration is impressive for a small car
even with the automatic transmission.
Exercise the right pedal and the Cobalt
surges forward with the enthusiasm and pace
that is usually associated with mid-size
V-6-powered sedans. Driven with no regard
for fuel economy, I still averaged 31 mpg.
So
where are the fatal flaws and nagging
inconsistencies that always accompany a new
GM product you naysayers are asking
yourselves.
The
back seat could be much roomier; adults will
find leg and foot space at a premium. And
the large floor hump intrudes on the center
position’s overall allocation, yet three
kids can fit without protest. That’s it.
That is the only negative that reared its
ugly head while the Cobalt visited.
Ownership enhancing positives were more
prevalent in my Cobalt experience. Subtle
features like struts instead of hinges
holding up the trunk lid and the hood; rear
headrests mounted to the shelf so the seat
folds forward more readily, plus a left foot
pedal that is perfectly placed. My LS sedan
also came with a very comfortable soft
leather steering wheel that was just the
right circumference, and handsome five-spoke
alloy wheels that are absolutely the class
of the class.
Later this summer, Chevy will unveil another
new compact model that could essentially be
a crossover wagon of the Cobalt. The
retro-styled HHR will be an affordable
alternative for buyers who want more cargo
space than the sedan provides but don’t
relish making the leap up to a minivan or
SUV. Featuring a 175-hp version of the
Ecotec engine, the front-drive HHR will
start around $16,000.
Until then and long after, Chevy is finally
building the small car that buyers can
purchase because they like it not because
it’s all they can afford. The Cobalt is a
nice surprise, a two-thumbs up compact car
from GM. |