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Approximately 10 years ago, a minivan took
up residence in one of our garage’s portals.
After sampling several minivans while on
vacation and during work projects, it had
become apparent that a minivan’s numerous
virtues best suited our active lifestyle.
What other
vehicle can comfortably ferry six adults and
their gear to Boston for a weekend hockey
tournament and then haul six sheets of 4X8
plywood inside on Monday? What other vehicle
can adeptly handle the vulgarities of winter
travel, without worry or protest, and then
pull a trailer full of kayaks, canoes and
bicycles, plus a full load of camping gear
all summer?

One van led
to a second van and then a third, each
offering more amenities and comfort than the
previous rendition. And each van was asked
to do more than the last one, both in
comfort and work. No other platform is as
versatile as a minivan.
Since
minivan sales peaked at 1.4 million units in
2000, it has become popular to criticize
this venerable family wagon as an outdated,
un-cool, soccer-mom kind of car that “hip”
people should avoid. Sadly, many buyers have
left their minivans at the dealership and
gone home in a brawny SUV that looked “cool”
but could barely perform a fraction of the
tasks that their former minivan could, all
while returning 25-percent less fuel
economy. Clearly, a severe case of fashion
over function.
But signs
are appearing that there is new life and
respectability returning to the lamented
minivan. And, the action is not all on the
domestic front where the minivan idea
originated, but in the halls of the builders
that are rapidly consuming the traditional
Big Three’s market share.
Chrysler has
long dominated the minivan category and is
demonstrating some sales gains again this
year. However, the three Asian-based
manufacturers named Toyota, Honda and Nissan
have built new assembly plants in the USA
and are crafting their latest minivan
offerings right here.

The Honda
Odyssey is recognized as the class leader in
the segment if not in sales then in overall
design and quality. The Toyota Sienna is a
close second. Nissan’s Quest, the largest of
the minivans, is closing in on its rivals
while pursuing a different look inside and
out.
Price
discounts and incentives play a large part
in Chrysler’s sales dominance. There are no
incentives on the Toyota, Honda or Nissan
minivans.
This doesn’t
mean that there are no deals to be found on
the Asian-labeled vans as both Toyota and
Honda dealers are slashing asking prices on
their hot-selling vans in order to achieve
lofty sales goals. Nissan retailers also
have applied some marketing incentives in an
effort to increase Quest sales.
Built in
Canton, Miss., the Quest has turned out
to be a bit more different than some
customers have expected. With a rounded
exterior shape that conjures up images of
Toyota’s previous Previa van, the Quest has
an avant-garde interior design that pushes
the styling envelope in a segment where
conservative appearances have traditionally
ruled. Some unusual fixture arrangements and
very uncommon color selections have
attracted more new buyers to the Quest than
previously sought the former Quest van. Yet
conquest sales from the rival offerings have
lagged behind expectations.
Nissan has
worked diligently to resolve some initial
production problems that caused sales to
start slowly. The first vans were all
specked-out as high-end model units, the
most profitable products. But the bulk of
new van sales are still entry-level and
mid-priced models. Nissan reacted to this
gaffe by lowering prices and adding a new
“base” model Quest that starts around
$23,500 nicely equipped. Sales have
accelerated.
The Canton
plant also suffered from some early teething
issues as production was quickly ramped up
for all of the Nissan branded trucks that
rolled out one right after the other.
Nissan’s dynamic boss, Carlos Goshn,
immediately addressed the plant’s maladies
and added more support staff and engineers
from
Japan. Subsequent production has been trouble-free and quality scores have
increased markedly.
Aesthetically, the Quest might appear to be
different just for the sake of being
different. Yet it’s hard to ignore the van’s
many virtues.

All of the
Quest’s doors are larger than its rivals,
improving ingress and egress. The seats —
large, leather clad, heated and powered
units in my SE — are adult sized buckets
that conveniently accommodate seven adults.
The third-row seat folds away into a deep
rear well, like most rivals, but it doesn’t
split to fold like recent offerings do.
The oversize
second-row seats come with folding armrests
and three inches of fore and aft travel.
They also fold flat to increase load
capacity even thought they don’t recline
completely into the floor like Chrysler’s
system. Still, you needn’t remove them to
haul big cargoes like 4X8 sheets of plywood
so there is no back strain there.
The upscale
interior design features multi-hued
materials with distinctive leather hides
complementing the modern layout. A large,
vertically mounted, oval-shaped center pod
houses the HVAC controls, audio functions
and other miscellaneous buttons. A bank of
idiot lights and smaller gauges rests smack
dab in the top center of the dash. The jury
is still out for me on the viability of this
location for your essential reporting
stations. I’m old school and like my
tachometer, gas gauge and speedometer right
in front of me, not somewhere else on the
horizon where my eyes have to wander. That
said, the lower control pod proved to be
quite convenient to use and makes a good
deal of sense once you become accustomed to
it.
Space
allocation is impressive. Slots, cubbyholes
and storage bins abound. Power rear vent
windows swing out. Front windows power up
and down with one-touch of the door-mounted
button. Each side door glides open with the
assistance of an electric motor. The rear
hatch powers up and down to the amazement of
unsuspecting bystanders.

The driver’s
seat has memory functions and power pedals
so you and your partner don’t fight over who
messed up the settings. If you insist, you
can even get not one but two DVD screens to lull the rear occupants into a sense of serenity. Like Nissan
says: “Everything you need, nothing you
don’t.”
The ride is
traditional minivan stable yet composed when
pressed, relaxed when not. Visibility is
good to all corners. Rear riders each get
their own sunroof panel with the Skyview
option. The VQ 3.5-liter V-6 is just
delightful. It delivers abundant power
whenever you need it, sounds good when
working, and still produces respectable fuel
economy via the efficient and smooth
five-speed automatic transmission. I
consistently averaged 23 mpg and I wasn’t
bashful about applying the throttle.
Nissan sold
more cars and trucks in America last year
than ever before. This year’s pace is
showing double-digit growth. It should be
evident that something is working very well
at Nissan.
Don’t
overlook the Quest. There is more here than
meets the eye. |